Our Options Studies service provides a structured assessment of existing sites to explore redevelopment opportunities for new-build housing. It is an essential first step for landowners, developers, and investors looking to understand how a site could be re-imagined, optimised, and brought forward for residential development.
By combining planning expertise, site analysis, and early-stage design testing, we identify realistic development options that balance policy compliance, site constraints, and commercial objectives.
Understanding Development Potential
An options study reviews an existing site—often under-used or previously developed—to assess its capacity for new housing. We test a range of development scenarios to demonstrate what could be achievable, helping clients make informed decisions before committing to a preferred strategy.
Our studies typically consider:
- Existing site conditions and constraints
- Planning policy and housing delivery potential
- Density, scale, and massing options
- Access, parking, and movement considerations
- Environmental and neighbouring impacts
- Opportunities for optimisation and value creation
Exploring Redevelopment Scenarios
We prepare clear, comparable development options that illustrate different approaches to redevelopment. These may range from low-density housing layouts to higher-yield schemes, allowing clients to evaluate design quality, planning risk, and deliverability.
Each option is assessed against:
- Planning and policy compliance
- Site efficiency and housing yield
- Likely planning risks and constraints
- Flexibility for future refinement
This process enables informed decision-making and supports discussions with stakeholders, planning authorities, and funders.
Supporting Early-Stage Decision Making
Our housing options studies provide:
- A clear understanding of what is feasible and realistic
- Evidence to support investment and acquisition decisions
- A strong foundation for pre-application discussions
- A pathway towards detailed feasibility, master planning, and planning submissions
Why Choose Our Options Studies Service
- Planning-led and housing-focused expertise
- Practical, deliverable development options
- Clear visual and written outputs
- Experience across infill sites, brownfield land, and regeneration projects
Unlocking Housing Potential
Whether you are assessing the redevelopment of an existing site or exploring new-build housing opportunities, our Options Studies help unlock a site’s potential and reduce early-stage risk. We provide clarity, confidence, and direction—supporting successful residential development from the outset.